EXPERIENCE
Senior Digital Marketing Specialist
CP Kelco – Atlanta, Georgia (March 2019-present)
Leading efforts in planning, implementation, testing and evaluation of global digital marketing strategies to achieve sales objectives and expand online presence. Collaborating with stakeholders, colleagues and external agencies around the world. Coordinating the implementation of new social media and influencer marketing tactics to reach target audiences.
Senior Digital Health Communications Strategist
Banyan Communications – Atlanta, Georgia (September 2016-February 2019)
Directed planning, implementation and evaluation of comprehensive marketing strategies based on government and consumer landscape to target markets and audiences. Developed and conducted media training courses for CDC leadership and subject matter experts. Collaboration with stakeholders to align business objectives and audience demographics for clients, including the Centers for Disease Control & Prevention’s National Center for Injury Prevention and Control, Division of Nutrition, Physical Activity and Obesity, and National Center for Environmental Health through Banyan Communications.
Communications Strategist & Website Developer
Independent Contractor – Atlanta, Georgia (February-September 2016)
Developed health-related content, SEO-strategy, social media content, and created business websites for various national clients and publications.
Communications & Marketing Specialist
Jackson Spalding – Dallas, Texas (June 2014-January 2016)
Developed, planned and lead communications strategies – including national media relations, social media, health messaging, & crisis management – as well as client-facing project management for companies, including Delta Airlines, Toyota Motor Corporation, Chick-Fil-A, Mattress Firm, Rollins, Inc., NRC Health, Morrison Healthcare, Ballistic Case Co., and Deloitte Consulting LLP.
Communication Studies Instructor
The University of Georgia, Department of Communication Studies – Athens, Georgia (August 2012-June 2014)
Prepared lessons, developed activities and lead teaching efforts to undergraduate-level interpersonal communication courses, ranging from small-group to mass lecture (100-240 students) class settings. Responsibilities also included assisting with and developing communication research projects.
Graduate Director
UGA Franklin College of Arts and Sciences Student Ambassadors – Athens, Georgia (May 2013-May 2014)
Planned and assisted with hosting campus-wide events, student meetings, donor events, college ceremonies and lectures, departmental programs, and off-campus visits with donors, alumni and potential students.
Blog Correspondent
Medi-Compass – Dubai, United Arab Emirates (October 2012-January 2013)
Pitched stories and wrote monthly blog posts on current health trends and corporate wellness topics, aimed toward business professionals in the UAE.
Health Reporter
Pulitzer Center on Crisis Reporting – Dubai, United Arab Emirates (June-August 2012)
Pitched stories and wrote health-focused reports about Dubai’s obesity epidemic and other notable health-related issues that occurred as a result of the nation’s population and business boom.
Online Production Specialist
McNeill Lehman – High Point, North Carolina (May-July 2012)
Designed and managed agency website, implemented content marketing strategies, managed social media accounts, wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co.
Website Designer & Online Editor
High Point University Campus Chronicle – High Point, North Carolina (August 2011-May 2012)
Designed, created and managed campus and community news website; edited and formatted multimedia packages for news reporting; wrote headlines and captions for online content.
Editorial Intern
McNeill Lehman – High Point, North Carolina (May 2010-April 2012)
Wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co.
Online Editorial & Brand Management Intern
Scripps Networks Interactive (HGTV) – Knoxville, Tennessee (June-August 2011)
Wrote headlines and articles, edited, and assisted with brand’s website relaunch. Selected for internship from 700+ applicants nationwide, as part of the Dow Jones News Fund summer internship program.
Social Media Ambassador
RiverRun International Film Festival – Winston-Salem, North Carolina (April 2011-April 2012)
Represented film festival at local events and promoted festival functions on social media to increase attendance of festival events and generate online engagement.
Staff Writer
High Point University Campus Chronicle – High Point, North Carolina (August 2010-May 2011)
Pitched stories and participated in monthly content brainstorms, developed news content and feature stories, and created word searches/crossword puzzles for the newspaper's monthly release.
Resident Assistant
High Point University – High Point, North Carolina (August 2009-May 2012)
Managed administrative tasks, mentored and helped reinforce community engagement for 150+ freshman and upperclassmen residents through the High Point University Office of Student Life.
CP Kelco – Atlanta, Georgia (March 2019-present)
Leading efforts in planning, implementation, testing and evaluation of global digital marketing strategies to achieve sales objectives and expand online presence. Collaborating with stakeholders, colleagues and external agencies around the world. Coordinating the implementation of new social media and influencer marketing tactics to reach target audiences.
Senior Digital Health Communications Strategist
Banyan Communications – Atlanta, Georgia (September 2016-February 2019)
Directed planning, implementation and evaluation of comprehensive marketing strategies based on government and consumer landscape to target markets and audiences. Developed and conducted media training courses for CDC leadership and subject matter experts. Collaboration with stakeholders to align business objectives and audience demographics for clients, including the Centers for Disease Control & Prevention’s National Center for Injury Prevention and Control, Division of Nutrition, Physical Activity and Obesity, and National Center for Environmental Health through Banyan Communications.
Communications Strategist & Website Developer
Independent Contractor – Atlanta, Georgia (February-September 2016)
Developed health-related content, SEO-strategy, social media content, and created business websites for various national clients and publications.
Communications & Marketing Specialist
Jackson Spalding – Dallas, Texas (June 2014-January 2016)
Developed, planned and lead communications strategies – including national media relations, social media, health messaging, & crisis management – as well as client-facing project management for companies, including Delta Airlines, Toyota Motor Corporation, Chick-Fil-A, Mattress Firm, Rollins, Inc., NRC Health, Morrison Healthcare, Ballistic Case Co., and Deloitte Consulting LLP.
Communication Studies Instructor
The University of Georgia, Department of Communication Studies – Athens, Georgia (August 2012-June 2014)
Prepared lessons, developed activities and lead teaching efforts to undergraduate-level interpersonal communication courses, ranging from small-group to mass lecture (100-240 students) class settings. Responsibilities also included assisting with and developing communication research projects.
Graduate Director
UGA Franklin College of Arts and Sciences Student Ambassadors – Athens, Georgia (May 2013-May 2014)
Planned and assisted with hosting campus-wide events, student meetings, donor events, college ceremonies and lectures, departmental programs, and off-campus visits with donors, alumni and potential students.
Blog Correspondent
Medi-Compass – Dubai, United Arab Emirates (October 2012-January 2013)
Pitched stories and wrote monthly blog posts on current health trends and corporate wellness topics, aimed toward business professionals in the UAE.
Health Reporter
Pulitzer Center on Crisis Reporting – Dubai, United Arab Emirates (June-August 2012)
Pitched stories and wrote health-focused reports about Dubai’s obesity epidemic and other notable health-related issues that occurred as a result of the nation’s population and business boom.
Online Production Specialist
McNeill Lehman – High Point, North Carolina (May-July 2012)
Designed and managed agency website, implemented content marketing strategies, managed social media accounts, wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co.
Website Designer & Online Editor
High Point University Campus Chronicle – High Point, North Carolina (August 2011-May 2012)
Designed, created and managed campus and community news website; edited and formatted multimedia packages for news reporting; wrote headlines and captions for online content.
Editorial Intern
McNeill Lehman – High Point, North Carolina (May 2010-April 2012)
Wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co.
Online Editorial & Brand Management Intern
Scripps Networks Interactive (HGTV) – Knoxville, Tennessee (June-August 2011)
Wrote headlines and articles, edited, and assisted with brand’s website relaunch. Selected for internship from 700+ applicants nationwide, as part of the Dow Jones News Fund summer internship program.
Social Media Ambassador
RiverRun International Film Festival – Winston-Salem, North Carolina (April 2011-April 2012)
Represented film festival at local events and promoted festival functions on social media to increase attendance of festival events and generate online engagement.
Staff Writer
High Point University Campus Chronicle – High Point, North Carolina (August 2010-May 2011)
Pitched stories and participated in monthly content brainstorms, developed news content and feature stories, and created word searches/crossword puzzles for the newspaper's monthly release.
Resident Assistant
High Point University – High Point, North Carolina (August 2009-May 2012)
Managed administrative tasks, mentored and helped reinforce community engagement for 150+ freshman and upperclassmen residents through the High Point University Office of Student Life.
EDUCATION
The University of Georgia – Athens, Georgia (2012-2014)
Master of Arts (M.A.) – Communication Studies (Interpersonal and Health Communication)
High Point University – High Point, North Carolina (2008-2012)
Bachelor of Arts (B.A.) – Biology, Communication (Journalism)
Master of Arts (M.A.) – Communication Studies (Interpersonal and Health Communication)
High Point University – High Point, North Carolina (2008-2012)
Bachelor of Arts (B.A.) – Biology, Communication (Journalism)
AWARDS
Pulitzer International Reporting Fellowship | Pulitzer Center on Crisis Reporting (2012)
University Award for Achievement | High Point University (2012)
Award for Professional Engagement | Nido R. Qubein School of Communication, High Point University (2012)
Presidential Leadership Fellowship | High Point University (2008-2012)
Order of the Lighted Lamp | High Point University (2012)
Who's Who Among Students in America's Colleges and Universities | High Point University (2012)
Dean’s List | High Point University (2009, 2010, 2011)
Millis Athletic Scholar | High Point University (2010, 2011, 2012)
Dow Jones News Fund Scholar | Dow Jones & Co., Inc. (2011)
Sam J. Underwood Communication Scholarship | High Point University (2011)
Kenneth and Bessie Holt Endowed Scholarship | High Point University (2010)
Walton EMC Trust Scholarship | Walton Electric Membership Corporation (2008, 2009)
Atlanta Toyota Scholarship | Atlanta Toyota (2008)
University Award for Achievement | High Point University (2012)
Award for Professional Engagement | Nido R. Qubein School of Communication, High Point University (2012)
Presidential Leadership Fellowship | High Point University (2008-2012)
Order of the Lighted Lamp | High Point University (2012)
Who's Who Among Students in America's Colleges and Universities | High Point University (2012)
Dean’s List | High Point University (2009, 2010, 2011)
Millis Athletic Scholar | High Point University (2010, 2011, 2012)
Dow Jones News Fund Scholar | Dow Jones & Co., Inc. (2011)
Sam J. Underwood Communication Scholarship | High Point University (2011)
Kenneth and Bessie Holt Endowed Scholarship | High Point University (2010)
Walton EMC Trust Scholarship | Walton Electric Membership Corporation (2008, 2009)
Atlanta Toyota Scholarship | Atlanta Toyota (2008)
COMMUNITY INVOLVEMENT
High Point University Alumni Association Board of Directors (High Point, N.C) | Board Member (2018-present)
Lost-n-Found Youth (Atlanta, Ga.) | Volunteer (2018-present)
High Point University Alumni Association Young Alumni Council (High Point, N.C) | Career & Networking Committee Chairman (2017-2018); Member (2013-2016)
Public Relations Society of America (Dallas, Texas) | Marketing Chairman (2016); Southwest District Chapter Liaison (2015)
Dwell with Dignity (Dallas, Texas) | Volunteer (2014, 2015)
The Stewpot (Dallas, Texas) | Volunteer (2014, 2015)
Big Brothers Big Sister of the Central Piedmont (High Point, N.C.) | Volunteer (2009, 2010)
World Relief (High Point, N.C.) | Volunteer English Tutor (2009, 2010)
Lost-n-Found Youth (Atlanta, Ga.) | Volunteer (2018-present)
High Point University Alumni Association Young Alumni Council (High Point, N.C) | Career & Networking Committee Chairman (2017-2018); Member (2013-2016)
Public Relations Society of America (Dallas, Texas) | Marketing Chairman (2016); Southwest District Chapter Liaison (2015)
Dwell with Dignity (Dallas, Texas) | Volunteer (2014, 2015)
The Stewpot (Dallas, Texas) | Volunteer (2014, 2015)
Big Brothers Big Sister of the Central Piedmont (High Point, N.C.) | Volunteer (2009, 2010)
World Relief (High Point, N.C.) | Volunteer English Tutor (2009, 2010)