• About
  • Experience
  • Education
  • Awards
  • Community Involvement
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As a global communications and marketing leader based in Washington, D.C. (United States), I have 15+ years of multimedia communications experience through which I've cultivated a unique skillset for leading successful digital marketing campaigns to increase brand awareness and generate conversions/engagement.

A health-reporter-turned-marketing guru, I've followed my communications prowess across the globe – from reporting on Dubai's obesity epidemic for the Pulitzer Center, to my current role managing international digital marketing and advertising efforts at CP Kelco, where I'm able to draw from my extensive background in content marketing, CRM campaign development, data analysis for ROI/performance evaluation, international media relations, image cultivation, online reputation management, crisis communication and more. 

Having earned a Master of Arts degree in communication studies from the University of Georgia, as well as a Bachelor of Arts degree in biology and ​communication from High Point University, my portfolio contains a wide range of public relations and marketing work for clients including the Centers for Disease Control and Prevention, Delta Air Lines, Toyota Motor Corporation, Chick-Fil-A, High Point University, Mattress Firm, Rollins, Inc., and Deloitte Consulting LLP. ​
CP Kelco (2019-Present)
CP KELCO
Washington, D.C.,
​​United States
Full-Time (Remote)
Digital Marketing Manager | 2021-Present
  • Lead global digital marketing strategies, implementing and evaluating campaigns to achieve sales objectives and expand/enhance online presence.
  • Manage CRM campaigns using platforms such as Pardot and Salesforce.
  • Develop and execute digital content marketing strategies across websites, social media, and email marketing channels.
  • Conduct ROI/performance evaluations to optimize promotional efforts.
  • Assisted with AI taskforce within marketing communications function.
  • Lead routine marketing workshops and employee education courses/trainings.​
Senior Digital Marketing Specialist | 2019-2021
  • Collaborated with stakeholders and external agencies to plan, implement, and evaluate global digital marketing strategies.
  • Coordinated marketing campaigns across various platforms, including websites, social media, and email marketing.
  • Cultivated strategic B2B influencer partnerships to enhance brand visibility and engagement.
Banyan Communications (2016-2019)
BANYAN COMMUNICATIONS
Atlanta, Ga., United States
Full-Time (On-Site)
Senior Digital Health Communications Strategist | 2016-2019
  • Spearheaded the development, execution, and assessment of integrated marketing strategies tailored to government and consumer landscapes, effectively reaching target markets and audiences.
  • Led the design and delivery of media training courses for CDC leadership and subject matter experts, enhancing their communication skills and effectively positioning them as thought leaders in their respective fields.
  • Collaborated closely with stakeholders to align business objectives and audience demographics, ensuring the development of impactful marketing campaigns for esteemed clients such as the Centers for Disease Control & Prevention's National Center for Injury Prevention and Control, Division of Nutrition, Physical Activity and Obesity, and National Center for Environmental Health through Banyan Communications.
jackson spalding (2014-2016)
JACKSON SPALDING 
​Dallas, Texas, United States​
(Full-Time, On-Site)​
Communications & Marketing Specialist | 2014-2016
  • Devised and implemented communication strategies, media relations, and crisis management for prominent clients.
  • Managed client projects and developed national media campaigns.
  • Provided strategic counsel for companies including Delta Air Lines, Toyota Motor Corporation, and Chick-Fil-A.
The University of Georgia (2012-2014)
THE UNIVERSITY ​
​OF GEORGIA 
Athens, Ga., United States
Part-Time (On-Site)​​
Instructor | 2012-2014
  • Prepared and delivered lessons for undergraduate-level interpersonal communication courses.
  • Engaged students in small group and mass lecture settings.
  • Assisted in the development of communication research projects.
Student Ambassador Program Graduate Director | 2013-2014
  • Successfully planned and executed a diverse range of campus-wide events, including student meetings, donor events, ceremonies, and lectures, fostering a vibrant and engaging campus community.
  • Developed and maintained valuable relationships with stakeholders, coordinating off-campus visits with donors, alumni, and potential students to showcase the institution's strengths and build meaningful connections.
medi-compass  (2012-2013)
​​MEDI-COMPASS
Dubai, United Arab Emirates
Part-Time (Remote)
Blog Correspondent | 2012-2013
  • Developed compelling story pitches and authored engaging monthly blog posts targeting business professionals in the UAE, covering current health trends and corporate wellness topics.
  • Demonstrated expertise in crafting content that resonates with the target audience, delivering valuable insights and actionable information on health-related matters within the business context.
The Pulitzer Center on Crisis Reporting (2012)
THE PULITZER CENTER
​ON CRISIS REPORTING
Dubai, United Arab Emirates
Full-Time (Remote)
Health Reporter | 2012
  • ​Pitched stories and authored health-focused reports on Dubai's obesity epidemic and other significant health-related issues, utilizing storytelling techniques to raise awareness and promote behavioral change.
  • Conducted in-depth research on the impact of Dubai's population and business boom on health issues, presenting compelling insights and contributing to the broader understanding of health challenges in the region.
  • Collaborated with stakeholders to develop engaging and informative content that highlighted the challenges and solutions related to the obesity epidemic, ensuring accurate and impactful messaging to drive awareness and action.
MCNeill Lehman (2010-2012)
MCNEILL ​LEHMAN
High Point, N.C., United States
Full-Time (On-Site)
Online Production Specialist | 2012
  • ​Led the design and management of the agency website, creating an engaging online presence that effectively showcased client offerings and attracted target audiences.
  • Implemented successful content marketing strategies, managing social media accounts and crafting compelling press releases to generate media coverage and enhance brand visibility for clients such as High Point University, Davidson County Community College, and Great Harvest Bread Co.​
Editorial Intern | 2010-2012
  • Crafted impactful press releases and effectively distributed them to media outlets, generating valuable publicity and enhancing brand recognition for local and national clients, such as High Point University, Davidson County Community College, and Great Harvest Bread Co.
  • Conducted comprehensive market trend analysis, providing valuable insights on industry developments and consumer behavior to inform strategic decision-making for clients, contributing to their competitive advantage in the market.
Scripps Networks Interactive (2011)
SCRIPPS NETWORKS ​INTERACTIVE
Knoxville, Tenn., ​United States
Internship (On-Site)
Online Editorial & Brand Management Intern (HGTV) | ​2011
  • Generated engaging headlines and articles that captured readers' attention and fostered brand interest, while also demonstrating exceptional writing skills.
  • Ensured content excellence by meticulously editing and adhering to brand guidelines, resulting in high-quality output and a consistent brand voice.
  • Played a key role in the successful launch of the brand's website, contributing to its design, content creation, and overall user experience, resulting in an engaging platform that resonated with the target audience.
  • Selected from a competitive pool of over 700 nationwide applicants, I participated in the prestigious Dow Jones News Fund summer internship program, where I demonstrated professionalism, dedication, and a strong work ethic, while actively contributing to the team's success.
High Point University (2010-2012)
HIGH POINT UNIVERSITY
High Point, N.C., United States
​Part-Time (Hybrid)​
Website Designer & Online Editor (The Campus Chronicle) | 2011-2012
  • Led the design, creation, and management of a dynamic campus and community news website, delivering timely and engaging content to a diverse audience, effectively capturing their attention and fostering engagement.
  • Edited and formatted multimedia packages for news reporting, ensuring high-quality and visually appealing content, while also writing compelling headlines and captions for online articles, enhancing reader experience and driving click-through rates.​
Staff Writer (The Campus Chronicle) | 2010-2011
  • Pitched stories and participated in monthly content brainstorms, developed news content and feature stories, and created word searches/crossword puzzles for the newspaper's monthly release.​​
THE UNIVERSITY ​
​OF GEORGIA
Athens, Ga., United States
Master of Arts Degree
Communication Studies
​(Interpersonal & Health Communication) 
HIGH POINT
​ UNIVERSITY
​High Point, N.C., United States
Bachelor of Arts Degree
Biology & Communication (Journalism)
  • CP Kelco President's Award | CP Kelco (2020, 2021)
  • Walk the Extra Mile for Our Customers Award | CP Kelco (2020, 2021)
  • Mike Huber Award | J.M. Huber Corp. (2020)
  • CP Kelco Employee Excellence Award | CP Kelco (2019)
  • Pulitzer International Reporting Fellowship | Pulitzer Center on Crisis Reporting (2012)
  • University Award for Achievement | High Point University (2012)
  • Award for Professional Engagement | Nido R. Qubein School of Communication, High Point University (2012)
  • Presidential Leadership Fellowship |High Point University (2008-2012)
  • Order of the Lighted Lamp | High Point University (2012)
  • Who's Who Among Students in America's Colleges and Universities | High Point University (2012)
  • Dean’s List | High Point University (2009, 2010, 2011)
  • Millis Athletic Scholar | High Point University (2010, 2011, 2012)
  • Dow Jones News Fund Scholar | Dow Jones & Co., Inc. (2011)
  • Sam J. Underwood Communication Scholarship | High Point University (2011)
  • Kenneth and Bessie Holt Endowed Scholarship | High Point University (2010)
  • Walton EMC Trust Scholarship | Walton Electric Membership Corporation (2008, 2009)
  • Atlanta Toyota Scholarship | Atlanta Toyota (2008)
J.M. HUBER CORPORATION E.Q.U.A.L.* EMPLOYEE RESOURCE GROUP
Washington, D.C., United States
Founder & Co-Lead | 2024-Present​
*Empowering LGBTQ+ through Unity, Allyship & Leadership
HIGH POINT UNIVERSITY
​ALUMNI ASSOCIATION
High Point, N.C., United States
Board Member, Alumni Board of Directors | 2018-Present
​Career & Internship Committee Chair (2020-2021)
LOST-N-FOUND ​YOUTH
​Atlanta, Ga., United States
Volunteer | 2018-2019
HIGH POINT UNIVERSITY
​ALUMNI ASSOCIATION
High Point, N.C., United States
Young Alumni Council Member | 2013-2018
​Career & Networking Committee Chair (2017-2018)
PUBLIC RELATIONS
SOCIETY OF AMERICA
​Dallas, Texas, United States
Member | 2014-2016
Marketing Chair (2016)
Southwest District Chapter Liaison (2015)
DWELL WITH DIGNITY
​Dallas, Texas, United States
Volunteer | 2014-2015
THE STEWPOT
​Dallas, Texas, United States
Volunteer | 2014-2015
WORLD RELIEF
​High Point, N.C., United States
Volunteer English Tutor​ | 2009-2010