As a global communications and marketing leader based in Atlanta (Georgia, U.S.), I have 12+ years of multimedia communications experience through which I've cultivated a unique skillset for leading successful digital marketing campaigns to increase brand awareness and generate conversions/engagement.
A health-reporter-turned-marketing guru, I've followed my communications prowess across the globe – from reporting on Dubai's obesity epidemic for the Pulitzer Center, to my current role managing international digital marketing and advertising efforts at CP Kelco, where I'm able to draw from my extensive background in content marketing, CRM campaign development, data analysis for ROI/performance evaluation, international media relations, image cultivation, online reputation management and more.
Having earned a Master of Arts degree in communication studies from the University of Georgia, as well as a Bachelor of Arts degree in biology and communication from High Point University, my portfolio contains a wide range of public relations and marketing work for clients including the Centers for Disease Control and Prevention, Delta Air Lines, Toyota Motor Corporation, Chick-Fil-A, High Point University, Mattress Firm, Rollins, Inc., and Deloitte Consulting LLP.
A health-reporter-turned-marketing guru, I've followed my communications prowess across the globe – from reporting on Dubai's obesity epidemic for the Pulitzer Center, to my current role managing international digital marketing and advertising efforts at CP Kelco, where I'm able to draw from my extensive background in content marketing, CRM campaign development, data analysis for ROI/performance evaluation, international media relations, image cultivation, online reputation management and more.
Having earned a Master of Arts degree in communication studies from the University of Georgia, as well as a Bachelor of Arts degree in biology and communication from High Point University, my portfolio contains a wide range of public relations and marketing work for clients including the Centers for Disease Control and Prevention, Delta Air Lines, Toyota Motor Corporation, Chick-Fil-A, High Point University, Mattress Firm, Rollins, Inc., and Deloitte Consulting LLP.
CP Kelco (2019-Present)
|
CP KELCO
Atlanta, Ga.,United States |
Digital Marketing Manager | 2021-Present
Leading efforts in planning, implementation, testing and evaluation of global digital marketing strategies to achieve sales objectives and expand online presence via CRM campaign management (Pardot & Salesforce), digital content marketing via website/social media/email marketing, and ROI/performance evaluation of promotional efforts. Senior Digital Marketing Specialist | 2019-2021 Leading efforts in planning, implementation, testing and evaluation of global digital marketing strategies to achieve sales objectives and expand online presence. Collaborating with stakeholders, colleagues and external agencies around the world. Coordinating the implementation of new social media and influencer marketing tactics to reach target audiences. |
Banyan Communications (2016-2019)
|
BANYAN COMMUNICATIONS
Atlanta, Ga., United States |
Senior Digital Health Communications Strategist | 2016-2019
Directed planning, implementation and evaluation of comprehensive marketing strategies based on government and consumer landscape to target markets and audiences. Developed and conducted media training courses for CDC leadership and subject matter experts. Collaboration with stakeholders to align business objectives and audience demographics for clients, including the Centers for Disease Control & Prevention’s National Center for Injury Prevention and Control, Division of Nutrition, Physical Activity and Obesity, and National Center for Environmental Health through Banyan Communications. |
jackson spalding (2014-2016)
|
JACKSON SPALDING
Dallas, Texas, United States |
Communications & Marketing Specialist | 2014-2016
Developed, planned and lead communications strategies – including national media relations, social media, health messaging, & crisis management – as well as client-facing project management for companies, including Delta Air Lines, Toyota Motor Corporation, Chick-Fil-A, Mattress Firm, Rollins, Inc., NRC Health, Morrison Healthcare, Ballistic Case Co. and Deloitte Consulting LLP. |
The University of Georgia (2012-2014)
|
THE UNIVERSITY
OF GEORGIA Athens, Ga., United States |
Instructor | 2012-2014
Prepared lessons, developed activities and lead teaching efforts to undergraduate-level interpersonal communication courses, ranging from small-group to mass lecture (100-240 students) class settings in the Department of Communication Studies. Responsibilities also included assisting with and developing communication research projects. Student Ambassador Program Graduate Director | 2013-2014 Planned and assisted with hosting campus-wide events, student meetings, donor events, college ceremonies and lectures, departmental programs, and off-campus visits with donors, alumni and potential students for the Franklin College of Arts and Sciences Student Ambassador Program. |
medi-compass (2012-2013)
|
MEDI-COMPASS
Dubai, United Arab Emirates |
Blog Correspondent | 2012-2013
Pitched stories and wrote blog posts on current health trends and corporate wellness topics, aimed toward business professionals in the UAE. |
The Pulitzer Center on Crisis Reporting (2012)
|
THE PULITZER CENTER
ON CRISIS REPORTING Dubai, United Arab Emirates |
Health Reporter | 2012
Pitched stories and wrote health-focused reports about Dubai’s obesity epidemic and other notable health-related issues that occurred as a result of the nation’s population and business boom. |
MCNeill Lehman (2010-2012)
|
MCNEILL LEHMAN
High Point, N.C., United States |
Online Production Specialist | 2012
Designed and managed agency website, implemented content marketing strategies, managed social media accounts, wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co. Editorial Intern | 2010-2012 Wrote press releases, and tracked media coverage for clients, including High Point University, Davidson County Community College, and Great Harvest Bread Co. |
Scripps Networks Interactive (2011)
|
SCRIPPS NETWORKS INTERACTIVE
Knoxville, Tenn., United States |
Online Editorial & Brand Management Intern (HGTV) | 2011
Wrote headlines and articles, edited, and assisted with brand’s website relaunch. Selected for internship from 700+ applicants nationwide, as part of the Dow Jones News Fund summer internship program. |
High Point University (2010-2012)
|
HIGH POINT UNIVERSITY
High Point, N.C., United States |
Website Designer & Online Editor (The Campus Chronicle) | 2011-2012
Designed, created and managed campus and community news website; edited and formatted multimedia packages for news reporting; wrote headlines and captions for online content. Staff Writer (The Campus Chronicle) | 2010-2011 Pitched stories and participated in monthly content brainstorms, developed news content and feature stories, and created word searches/crossword puzzles for the newspaper's monthly release. |
|
THE UNIVERSITY
OF GEORGIA Athens, Ga., United States |
Master of Arts Degree
Communication Studies (Interpersonal & Health Communication) |
|
HIGH POINT UNIVERSITY
High Point, N.C., United States |
Bachelor of Arts Degree
Biology & Communication (Journalism) |
- CP Kelco President's Award | CP Kelco (2020, 2021)
- Walk the Extra Mile for Our Customers Award | CP Kelco (2020, 2021)
- Mike Huber Award | J.M. Huber Corp. (2020)
- CP Kelco Employee Excellence Award | CP Kelco (2019)
- Pulitzer International Reporting Fellowship | Pulitzer Center on Crisis Reporting (2012)
- University Award for Achievement | High Point University (2012)
- Award for Professional Engagement | Nido R. Qubein School of Communication, High Point University (2012)
- Presidential Leadership Fellowship |High Point University (2008-2012)
- Order of the Lighted Lamp | High Point University (2012)
- Who's Who Among Students in America's Colleges and Universities | High Point University (2012)
- Dean’s List | High Point University (2009, 2010, 2011)
- Millis Athletic Scholar | High Point University (2010, 2011, 2012)
- Dow Jones News Fund Scholar | Dow Jones & Co., Inc. (2011)
- Sam J. Underwood Communication Scholarship | High Point University (2011)
- Kenneth and Bessie Holt Endowed Scholarship | High Point University (2010)
- Walton EMC Trust Scholarship | Walton Electric Membership Corporation (2008, 2009)
- Atlanta Toyota Scholarship | Atlanta Toyota (2008)
|
HIGH POINT UNIVERSITY
ALUMNI ASSOCIATION High Point, N.C., United States |
Alumni Board of Directors | 2018-Present
Career & Internship Committee Chair (2020-2021) |
|
LOST-N-FOUND YOUTH
Atlanta, Ga., United States |
Volunteer | 2018-2019
|
|
HIGH POINT UNIVERSITY
ALUMNI ASSOCIATION High Point, N.C., United States |
Young Alumni Council Member | 2013-2018
Career & Networking Committee Chair (2017-2018) |
|
PUBLIC RELATIONS
SOCIETY OF AMERICA Dallas, Texas, United States |
Member | 2014-2016
Marketing Chair (2016) Southwest District Chapter Liaison (2015) |
|
DWELL WITH DIGNITY
Dallas, Texas, United States |
Volunteer | 2014-2015
|
|
THE STEWPOT
Dallas, Texas, United States |
Volunteer | 2014-2015
|
|
WORLD RELIEF
High Point, N.C., United States |
Volunteer English Tutor | 2009-2010
|